I’ve been doing a lot of thinking lately about change. As a small business owner things are always changing. Government changes, payment changes, billing changes, it’s a constant ebb and flow.
Some real changes are rippling through the pathology industry with the outsourcing of specimens by various referral providers. In many practices this is a very real issue. This type of change can make you fearful and gets your stomach tingling. But if you sit and wait to let things change around you, in the end you may miss your best opportunity. Change brings opportunity; you just have to look for it.
When I think about the business of pathology changing it brings to mind the transformations that have occurred with other industries. Look at the home entertainment business. Years ago you went to a store to rent a VHS video. Then Netflix sent the CD directly to your house. And now we don’t even have to leave the recliner with cable on demand. The changes keep coming like waves on a beach. Who knows what the next trend will be.
As a practice manager or company president, it is not your job to sit idle and await change. It is your job to go out to meet it on the beach and find the opportunities that it may bring. Now is the prefect time to look internally at how things are structured. It’s time to build new and discover better ways to keep things moving in the right direction.
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